Mobile MLS property search & lead generation on any smartphone

BERKELEY – Dec 7, 2010 – iHomefinder today announced the launch of Mobile IDX sites as a new bundled feature of their Internet Data eXchange (IDX) property search products. With these full-featured mobile websites, consumers can now enjoy the high-quality MLS property search that’s found on traditional real estate websites. iHomefinder’s Mobile IDX sites offer agents and brokerages a mobile presence that is accessible, customizable and affordable.

Because iHomefinder’s Mobile IDX sites are browser-based, they work across all mobile platforms to provide consumers a mobile-optimized version of iHomefinder’s powerful IDX search. Consumers on all mobile platforms can access Mobile IDX sites without downloading or installing an application. Using iHomefinder’s Mobile IDX websites, consumers can search for properties, view complete property information, and easily contact the agent via phone or email.

“Because being mobile is an integral part of the property search process, consumers are increasingly using smartphones in their search,” said Alon Chaver, iHomefinder’s CEO. “We’ve made it fast, easy and affordable for agents and brokers to get a great-looking mobile site with property search at no additional cost. Our Mobile IDX sites offer a custom-branded and MLS-compliant property search that’s accessible on any smartphone.”

With multiple options for customization, iHomefinder Mobile IDX sites can be branded to match an agent or brokerage’s website, while adhering to MLS guidelines. Colors and text can be changed, and a custom homepage banner can be added to feature a logo and photo. For a fully customized look, web designers can create a unique homepage that links to iHomefinder’s Mobile IDX pages. In addition, the agent or brokerage’s name is prominent on all mobile pages, helping ensure that consumers associate the site owner with their property search process.

The Gartner Group forecasts that mobile phones will surpass personal computers as the most common Web devices worldwide by 2013. With consumers relying more on their mobile devices, a mobile site offers an important service to buyers and sellers. iHomefinder now makes it fast, easy and inexpensive for agents and brokerages to extend their brand to the mobile web.

iHomefinder Mobile IDX is included with all standard Agent and Brokerage packages for no additional charge. To learn more, visit www.ihomefinder.com/mobileidx.cfm.