ATTRACT
All good relationships start with start with attraction – however sometimes you have to go the extra mile to get people to recognize what you have to offer. You've built a great website with great tools. Now you've got to drive visitors to your business. There are numerous ways to do this, including SEO, PPC, PPL, and Syndication.

ENGAGE
Now that you have the eyeballs, make sure you're giving them what they came for – Listings! Provide a beautiful website with easy to use navigation. Offer the best in IDX tools and technology. Showcase your expertise and unique qualifications. Highlight neighborhoods or properties that you think offer exceptional value. A compelling website with high-quality listing information is key to keeping your pipeline full and flowing. Visitors will keep coming back until they are ready to take the next step and connect with you directly.

CAPTURE
When you deliver a top-notch service to people who value that offering, you have the power to translate leads into business. Make it easy – or even required – for visitors to your site to register and provide you with contact information. Equip your website with tools that offer the best in lead capture forms, tools, and links so that interested consumers never have to work hard to reach out and contact you.

CONVERSION
Now that you've captured leads, further cultivate that relationship by continually delivering quality services and exposing them to your name and brand. Get all your leads signed up for Email Updates so that the system does the work for you and reminds that lead of you and your services every day. Monitor your leads and their activity to see what your leads are really looking for in a property and evaluate who's ready to make a move. By tracking and anticipating the needs of your leads, you know when the time is right to step in and turn that lead into a closed deal.