You’ve worked hard to build a great website and to attract visitors. iHomefinder helps turn those visitors into registered leads by offering a variety of lead capture tools. Now that you have leads in the system, how do you help cultivate those leads into fully engaged clients? Use iHomefinder tools to cultivate leads over time and create new client relationships.

SHOWCASE YOUR BRAND
Make sure that all your leads are signed up for Email Updates. The daily email updates provides an extremely valuable opportunity for you to deliver a service to your leads, while simultaneously promoting yourself with every email sent. Every email sent to your leads can be branded to you – with your name, logo, and other design elements that help the lead remember that it is you who delivers this valuable service to them every day.

TRACK LEAD BEHAVIOR
In your iHomefinder back-end administrator, you have access to a variety of tools that allow you to see what your leads are doing on your site. Keeping tabs on this activity – last login, recent properties view, recent searches, saved listings, etc. – helps you more fully understand what this lead really wants in a property. This allows you to better understand the needs of your lead and get an idea of where he or she is in the buying process. These tools can also reveal to you who is not active on your site so that you can more effectively focus your energy on the leads who are worth your time.

STAY IN TOUCH
Contact information for all the leads in your iHomefinder system is easily accessed so that you can call or email leads that are ready for a follow up. You can also use the client’s Property Organizer as a shared interface of information. See a listing they might like? Save it for them in their property organizer and then click a link to send them an email. This light-touch contact allows you to keep leads engaged and allows them the freedom to look at the recommended listing when they have time.

Learn more about some of our lead capture tools: